Mohammad Al-Ubaydli’s blog

Internet advertising spending per capita

Posted in Economics, Management, Places, Technology by Dr Mohammad Al-Ubaydli on June 23, 2008

Here are some interesting data about internet advertising spending per capita: the UK spends the most, at $213 per year per person, vs. the USA, fourth at $132.

I got this from a TechCrunch article evaluating the true value of social networks, and find it useful as I create a business plan for my new company, based in the UK and advertising-supported. The UK’s lead is reflective of a more mature market. South Kore and Japan may lead in broadband deployments and the USA may lead in venture capital spending but the UK market’s ability to monetize new media has impressed me ever since BSkyB began using Google for its television advertising platform back in the 2006.


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