Advertising on GMail – not a bug, but a feature
About a year ago I began forwarding all my work e-mail to my GMail account. I did this for archiving purposes (unlimited e-mail rather than the 100 MB inbox my company’s Microsoft Exchange server allows), for quick searches (it takes too long to find an old message in Microsoft Outlook) and because the user interface provides threading of messages (also missing in Outlook).
What I really did not expect is the advantage of the advertisements. These appear at the top and to the right of each of my work messages and their targeting is based on the words in my messages.
This turned out to be one of the best ways to find innovative startups. For example, I am part of the research team working on data warehouses and we know that the extract / transform / load (ETL) process is a painful one. We all searched around for tools that help CIOs deal with this problem, but only I had an advert around their messages about data warehousing.
Advertising on GMail – not a bug, but a feature.