Mohammad Al-Ubaydli’s blog

Reasons why women think men are disgusting: number 73

Posted in Books, Economics, Places, Society by Dr Mohammad Al-Ubaydli on July 5, 2008

A charming example from the book Nudge: Improving Decisions About Health, Wealth, and Happiness describing the success of Amsterdam’s Schiphol Airport in reducing spillage at urinals by 80 percent.

There the authorities have etched the image of a black housefly into each urinal. It seems that men usually do not pay much attention to where they aim, which can create a bit of a mess, but if they see a target, attention and therefore accuracy are much increased.

It gets better.

According to the man who came up with the idea, it works wonders. “It improves the aim”, say Aad Kieboom. “If a man sees a fly, he aims at it.”


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